We all love stories.
We love hearing about brave men and women conquering the world, tragedies, and romance, unbelievable adventures, as well as stories that invoke fear, suspense, and mystery.
Stories inspire us, delight us, motivate and challenge us. That is why storytelling is such a powerful tool that marketers employ. When told in the right way, it can help spread the word about your brand and convert potential customers.
In this edition of Five Tips Tuesday, we give you tools and resources that will help you improve the way you tell stories to your audience. After all, we all look forward to a great tale.
1. Article – Brands use analytics to monitor their online score, but is that enough? Social Media Today discusses the difference between social monitoring and social listening, plus tips on how it can help convert customers to your business.
3. Marketing Tips – Andreea Ayers, founder of LaunchGrowJoy.com and serial entrepreneur talks about how to get media attention to your product or blog and how you can use traditional media to your advantage.
5. Book – Amanda Palmer is an artist in its truest sense: a crowdfunder, performance artist, musician, lead singer, a blogger, an author. In her book Art of Asking, she talks about art as a way of connecting with her audience. Check out her story here.