Awesome content takes a lot of hard work and planning.

Luckily, the guys from Content Marketing Institute has already done all the hard work for us.


Here are the best tips on creating an awesome content calendar for your brand from CMI.

Understand the editorial calendar basics.

First things first, you need to understand the goals of your content. Start by answering a few guide questions to help you identify these goals.

  • Target audience – who are you creating the content for?
  • Target goals – why are you creating the content?
  • Skill set – what skills and resources do you have at hand?
  • Distinction – how will you stand out?

Choose an editorial calendar template and set it up.

Content planning requires organization to make it work.

To make it possible, you need to create an editorial calendar that can be shared with your team. It could be as simple as an excel sheet, an app or a free collaboration tool like Trello.

However you design or share your editorial calendar is totally up to you. But make sure that it is aligned with your marketing strategy.

Here are the fields that should be included in your editorial calendar:

  1. Publishing date of content
  2. Topic/headline of the content piece
  3. Author
  4. Owner of the content
  5. Status of each asset
  6. Keywords for SEO
  7. Target goals

Having a shareable editorial calendar helps keep your team aligned and updated. It also lets you know which content needs to be done and where it is going to be distributed.

Another strategy you need to track carefully is the distribution channels for your content. The more channels you work with, the more important it becomes to track the results. The numbers you get will point out what needs to be improved in your marketing strategy.

Keep your editorial calendar filled and focused.

One of the most challenging parts of the editorial process is making sure you have enough interesting ideas in your pipeline, so you can turn them into valuable content pieces and maintain a consistent publishing schedule. – Content Marketing Institute 

There are times that you will run out of ideas to write about. But with an editorial calendar, you’ll be able to track and see the ideas that worked and those that didn’t.

So how do you generate new topic ideas for your content? Here are a few tips from Michelle Linn

  • Create a separate tab or spreadsheet
  • Existing “brick” content that can be used as a call to action in new content pieces
  • Ideas for content that can be repurposed into multiple content pieces
  • Content that can be compiled and curated

Evaluate your results and identify more ways to use editorial calendars

Editorial calendars can be used beyond content planning. It can be a great strategy for your marketing needs.

The results of your content, especially on social media channels can generate insights for your team. Feedback from posts and content can identify the needs in your market. It can also help other departments align their strategies according to your results.

This will help create new leads, maintain current customers and also encourage new buyers to repeat their purchase.

The possibilities are practically endless when it comes to using editorial calendars to organize your content marketing and keep your efforts moving in the right direction. 

For more resources and tools for your editorial calendar, read more here. 




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