A good and effective pitch deck will help you gather the funds you need for your start-up project.

Most of the successful names like Facebook started out with a group of bright entrepreneurs and a brilliant pitch deck.

Pitch deck has to be engaging

What is a pitch deck?

A pitch deck is a brief presentation consisting of a group of slides or slide deck.  It provides the audience a quick overview of your business model and business plan. It is often created using PowerPoint, Keynote or Prezi.

Collecting funds isn’t just the main purpose of a pitch deck. It should open the mind of the investors to your vision and capture their interest.

How to create the perfect pitch deck

There are 11 slides that you should include in your startup pitch deck:

Slide 1: Elevator Pitch

You need a quick one sentence overview that sums up your company’s vision, product, and mission. Keep it short but memorable.  

Slide 2: Traction

Show your timeline, growth metrics and milestones to date. If you already have early users of your products, put their testimonials here. You can also use this slide to discuss the goals your business have achieved so far.

Slide 3: Market Opportunity

Define your market and the type of business you are in. Include the market’s total size and your target customers.

Slide 4: The Problem

Talk about the problem and who has the problem. You can tell a relatable story to define the problem you are solving. Mention the companies who are currently providing solutions, but don’t dwell too much on it.

Slide 5: The Solution, your value proposition

This is where you can inform them about your product and its value to the customers. Use it to answer the problems you introduced in your past slides. Images and visuals work best in this slide than texts.

Slide 6: Revenue streams

After discussing your product, inform them how it makes money. Show the number of customers you currently have and the lifetime value of an average customer. You can also discuss how your pricing fits in the market.

Slide 7: Market Approach and Strategy

Highlight your marketing and sales plans in this slide. Include the methods and sales channels you will use to reach your target market. Don’t forget your tactics that will set you apart from your competitors.

Slide 8: Team

Highlight your key team members, their expertise, and their prior successes. If you don’t have a team yet, identify the key positions that you need to fill.

Slide 9: Financials

Provide charts that show sales, total expenses, total customers, and profits. Include 3-5 years of financial projections.

Slide 10: Competition

Differentiate your company from the competitors. Mention your advantages. Tell them why customers will still choose you in spite of the tight competition in the market.

Slide 11: Investment or Ask for Funding

Now, you can ask for the money that you need. Explain to them why you need that certain amount of money. Investors want to know where their money is going and how it’s going to help you. If you have existing investors, you can include them here.

Tips for a successful pitch

  1.    Keep it simple. Clarified and straight-forward slides are better than long ones.
  2.    Limit the use of bullets. Too many bullet points can be unattractive. Images will help you tell your story because they can build emotions. Steve Jobs liked to use stunning visuals.
  3.    Tell a story. Don’t just focus on the facts and numbers. A good story-telling will capture the interest and bring excitement.
  4.    Keep it short. Make sure you have enough time to answer questions and further discussions.
  5.    Keep your deck up-to-date. Sometimes, fundraising takes time. There’s a possibility that you’ll use your deck many times before getting that investment. Keep your slide deck up-to-date with the latest progress, stats, roadmaps, etc.
  6.    Ensure that your deck can stand on its own. Some investors might want to check your slide deck again after you’re done with the presentation. Make sure the contents can still communicate without you.

To make your presentation shine, you need to spend time and effort to create an engaging pitch deck. It requires a lot of planning, organizing, reviewing and editing. But all your hard work will pay off once you get those funds for your startup and accomplish your mission.

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Jean Baclit is a creative freelancer based in Manila, Philippines. She graduated in 2007 with a Bachelors Degree in Mass Communication. She has been a customer service professional for 6 years, handled inbound support, back office, data entry and was also an outbound customer representative. She is currently part of the NextStep Services family as a Content Curator and Social Media Manager learning more about SEO. Most of her time is spent with her 1-year-old son.