So in round three of the Friday Five we have decided to get you acquainted with a creative approach to business model generation, a slick tool on Kickstarter Crowdfunding, and a handful of other gems.
1) Curating your Kickstarter community just got a whole lot easier
Back in February, the crew over at Kickstarter decided to unleash an awesome tool to help you better understand who is backing what campaigns, and with a couple workarounds you can use it to be an incredible PR outreach tool too. Take a look at the “Community Tab” >>
2) A video you must watch and learn from:
It’s an oldie but a goodie. Jake over at Flint and Tinder never ceases to impress when he brings his game to Kickstarter. When he launched the Ten Year Hoodie several years back, he unleashed a beast of fashion Kickstarter projects. What is brilliant about this video is that it simultaneously pinpoints F&T’s niche in the market while walking you through the full production cycle of a single sweatshirt… Watch and learn. >>
3) Social media ads that work, really!:
When it comes to social media marketing, many of us don’t have a clue where to start, especially when it comes to eCommerce. Shopify decided to publish some awesome insights this week that may give you some tips as you prepare for Kickstarter/Indiegogo and beyond. Not all are applicable today if you’re just getting started, But we really like number 4 and is a must during a crowdfunding campaign. >>
4) You have to back projects to really understand the buying mindset:
If you’re thinking about running a crowdfunding campaign, then you better be backing campaigns. Why? Well you need to get into the mindset of your customer and understand how the user experience flow works. Here is a great page to get started on today, a project we really like. >>
5) We went through our bookshelf and this is what we found:
We got back to the basics and picked through our bookshelf this week (yes, real paper books, they still exist!). If you’re struggling with putting that business plan together, then look no further than the “Business Model Generation” and the follow-on, “Value Proposition-Design”. These are two books you must have in your arsenal today.
Courtesy of PurpleSpread.com, Crowdfunding Gurus