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Finding the right market fit for your business idea is the golden rule in business. No matter how good your idea is, it will be worthless if you don’t have anyone to buy it. Because of this, entrepreneurs must have a keen understanding of their target market, their customer profiles, and their buying behaviors in order to successfully launch their products. But as we know, it’s easier said than done. The real question is how you provide value to your customers and foresee how you could extend your services to your target market after the sale.

As part of our new workshop series, Roadmap to Success: Strategic Planning for your Business, we bring you Determine your Product Market Fit. Join Greg Prudhommeaux, serial entrepreneur and founder of NextStep Workshops, as he discusses the details of how to understand your customer’s current needs and foresee future ones, and how you could create a significant value proposition for them. Learn the significance of customer feedback and how you could use it to create solutions that can satisfy your market’s needs.

This workshop will help you:

  • Learn the basics of customer profiling and the importance of understanding buyer personas
  • Learn about strategies that will help you come up with a significant value proposition for your target market
  • Understand the benefit of prototypes and beta testing in creating and upgrading your offers and services for your market’s future needs
  • Get practical tips on how to build up your brand’s credibility

*We have scheduled two batches for your convenience: one on November 17 (Thursday) and another on November 19 (Saturday). Please select the date you prefer on the ticket options below.

This workshops will be offered online on-demand after the live event, powered by Prodygia, our partner platform. Tickets to the workshop include free access to the on-demand version.

If you can’t attend the live workshop, leave your email here for the on-demand version, so you get notified when it will be available (no obligation).

Determine your Product Market Fit

About Greg

Greg Prudhommeaux, Serial Entrepreneur and Founder at NextStep Workshops

Greg Prudhommeaux is a serial entrepreneur and founder of NextStep Workshops. A native of Lyon, France, he came to China in 2005 and has been living there ever since. He has had humble beginnings, working as a DJ, clerk, and receptionist before working his way up the corporate ladder in the hospitality industry. After a successful career as a Business Developer, General Manager and Consultant, Greg decided to take control of his affairs and started a career as an entrepreneur.

Greg currently runs five projects including NextStep Workshops, an online and offline platform providing hands-on workshops and trainings aimed to help entrepreneurs and managers accelerate their careers. Almost a year after its relaunch, NextStep has now provided more than 30 workshops and events to Shanghai professionals and continues to come up with interesting topics catered to professionals, find experts in the specified topics, and learn together with those who share the same curiosity. Greg now shares the lessons he has learned in setting up his own business through a series of workshops discussing everything you need to know to plan, launch and execute their business ideas.

Connect with Greg on LinkedIn

Details about the Workshop:

Olabs Business Center

Date: November 17 and 19, 2016


9:00 AM to 12 PM

Pricing: 280 RMB

For any questions, contact Greg by WeChat, ID: Greg_Prudhommeaux

Address :

Olabs – 11F, No.189 Puan Road near Taicang Lu, Huangpu District Shanghai China 200021


Metro :

Line 1: Huangpi South Road

Line 8 / 10: LaoXimen




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