A Free Event hosted by Ipag, Management Institute, and NextStep

In the fast-growing retail market in China, how to build up the eCommerce sales channel and how to amplify your brand awareness in the competitive marketplace are major challenges facing most traditional fashion brands who used to be focused on bricks-and-mortar business model.

在中国,零售市场正在迅速发展。传统时尚品牌往往以虚实整合商业模式为重心,面对这些传统时尚品牌时,最主要的挑战就是:如何建立电子商务渠道,以及如何在充满竞争的市场环境中提高品牌知名度?

There are various eCom shopping platforms, by which you reach your customers. And also, depending on who are your target audience, you have various social platforms and digital tactics to play with, in order to drive the brand awareness. For luxury and fashion brands, omnichannel touch points are essential for your brand to fulfill the user experience, to get customer data and to improve conversion.

电子商务平台有很多种,这些平台使你能够接触到你的客户。同时,为了提高品牌知名度,你需要追随目标顾客登陆到各色社交平台上,实施数字信息战略。对于时尚与奢侈品品牌而言,“全渠道全触点”于顾客体验、获取客户信息以及提升转化率而言尤为重要。

To make sure that you are setting up the digital channels in the right direction at the very beginning of your eCommerce business, you will need a deep dive in the digital landscape in China and always bear in mind who are your target customers, what is your brand positioning and what are the value proposition of your products. l

为了确保你在发展电子商务的一开始就能正确地建立数字信道,你需要深入研究中国的互联网现状,并牢记:你的目标客户群是哪一类人?你的品牌定位是什么?对于产品的价值定位又是什么?

Join Maggie Zhao, Senior e-Commerce Sales and Marketing Manager at Esprit, as she discusses the digital landscape of retail markets in China and how your brand can stand out from the rest on the web. This event is available at no cost, but registration is a must so we could save a seat for you. 

This workshop will help you:

  • Understand the digital landscape in China and how your brand’s positioning, value proposition and getting to know your target market can help make your business thrive
  • Maximize Omni-channel touchpoints to help reach your target audience online
  • Set up digital channels to the right direction and help improve sales conversions at the start of your e-commerce business
  • How to enhance customer experience through different social media and sales platforms

This Free Event is brought to you by:

About Maggie

Maggie Zhao is passionate about fashion, digital marketing, and content strategy. An alumnus of Shanghai International Studies University, she graduated with a BA in English Language and Literature. She then earned a double degree in MBA in Business Administration and Marketing and Finance in 2012 at the Boston University Questrom School of Business. She also received a Professional Certificate of Product Development Manager in the Fashion Institute of Technology in New York and a Six Sigma Green Belt certification all in the same year.

While in New York, she worked for different brands such as Francis Montesinos Shoes, Inditex, and Satya where she worked with e-commerce, digital marketing and sales.  She is currently the Senior E-commerce Sales and Marketing Manager of Esprit. On top of that, she also works with fashion copywriting and visual design projects.

Maggie also blogs about fashion and loves to travel.

Connect with Ana on LinkedIn: https://cn.linkedin.com/in/maggie-zhao-98616216


Details about this workshop:

Date: April 24
From 2 PM to 4 PM
Location: TBA

Free Event


Email: info@nextstep-workshops.com

Web: www.nextstep-workshops.com

 

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Herlene Somook is a creative entrepreneur and freelance writer based in Manila, Philippines. A graduate of AB Psychology, she was a Kumon Reading teacher for five years before jumping ship to the Business Process Outsourcing Industry, where she gained experience in Inbound Sales, Technical Support, Outbound Services, Lead Generation and Marketing. Today, she spends her time as the Head Writer and Content Strategist for NextStep Hub. She loves reading bedtime stories to her toddler son.