Serial Entrepreneur Freelance Friday

They say that women, especially mothers, make exceptional entrepreneurs. In a recent study by the Kauffman Foundation and the Dow Jones company, women-led start-ups and businesses perform 12% better in terms of profit and handling major crises.

Ginger Palma-Arboleda has proven this to be true. A serial entrepreneur, mommy blogger, coach, and mentor, she shows the world how it is to be a wonder woman.

With a background in banking, finance, and advertising, Ginger set out to help Filipinos enhance their creativity, business acumen, and personal development through Manila Workshops. Recently, she co-founded Taxumo, a tech startup that helps Filipinos handle their taxes better. It was even included in’s 40 Hottest Startups in the Philippines.

She also provides mentorship and coaching to start-ups and small businesses, all while maintaining her blog, and raising a family.

Serial Entrepreneur Ginger Arboleda

Despite her hectic schedule, Ginger gave us a chance to ask her a few questions. Here’s our interview with the supermom slash blogger slash serial entrepreneur.

Q: Can you tell us more about what you do as a freelancer?

Ginger: I’m now a professional blogger. I used to be a freelance writer and got clients via Upwork. I was also a writer for the Philippine Online Chronicles. But since two years ago, I’ve been concentrating on blogging.

Q: What made you decide to go into freelancing, and was it something you wanted to do?

Ginger: I always loved writing, and doing a lot of things simultaneously. While working, I was also writing articles for clients and covering events.

Q: What do you love most about freelancing?

Ginger: I love the flexibility it brings. I can manage my time well. I love that I can spend a lot of time with my daughter and see what’s she’s up to every day. I love that I can just “not work” when I don’t feel well, as long as I meet my deadlines.

Q: What is the biggest challenge you faced as a freelancer? How did you overcome it?

Ginger: Like any freelancer, income flows in when you have clients. The biggest challenge is how to constantly have clients. Another challenge is managing funds.

Q: What do you think is your best trait that contributed largely to your success?

Ginger: I think being consistent helped a lot. Also, being open to meet a lot of people and attending events widened my network of possible clients and collaborators.

Q: What do you think is the biggest challenge in the freelancing industry in the Philippines?

Ginger: At this particular moment, I think freelancing is slowly being accepted as a profession. The challenge is educating people with a traditional mindset that freelancers can be treated like any other profession. They can outsource tasks for their company to freelancers. For aspiring freelancers, the challenge is convincing them that it is a viable source of income.

Q: What book greatly influenced your freelancing career?

Ginger: I have a lot! Tim Ferris’ The 4 Hour Work Week is a must read, and so is The Automatic Millionaire by David Bach. My recent favorites are Startupland by Mikkel Svane and Lean In by Sheryl Sandberg.

Q: What do you think makes Filipinos great as freelancers?

Ginger: Most of us have very happy dispositions. Clients love energy! They love working with people who know how to relate and communicate with other members of the team.

Q: What piece of advice can you give to aspiring freelancers, especially to those who are struggling to get a gig?

Ginger: Just keep at it. Don’t lose hope and continue to learn to improve your skills and the way you do things!

You can check Ginger’s awesome blog here. You can also send her a message at


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