A Structured Workshop on Social Selling Techniques to build leads on LinkedIn by Jerel Bonner, Founder of Sharpening Axes

Cold Calling and email blasting are DEAD! Meeting your key decision maker is harder than ever. With the emergence of different social media platforms, it has become critical for Sales Managers and their teams to learn and adapt to the changing sales process. LinkedIn is the largest business social media platform with 20 million members in China. Buyers are savvier than ever and they want to meet with people, who can be trusted along with delivering valuable solutions. Hence, everyone on your sales team needs to seen as credible and reliable.

Jerel Bonner, Founder of Sharpening Axes, will help you understand the key selling tactics for starting to improve your Social Selling Index (SSI) on LinkedIn. Learn how to connect with key decisions makers, and be seen as a resource of information instead of a sales person.  Know how to curate and create social media content that lets your customers stay ahead of their competitors. Write messages that influence your clients to contact you to solve their problems. The best people to attend this workshop would be Sales Directors, Sales Managers, and Business Development Managers.

Key Learning Points

  • Understand LinkedIn’s Social Selling Index (SSI) and find out your score!
  • Finding and connecting with Key Decision Makers like a professional
  • How to use status updates and write blogs that people read
  • How to use LinkedIn for managing your personal and employer brand
  • How to maintain relationships with your connections

About Jerel

Sharpening Axes founder Jerel Bonner has a long list of accolades under his belt; a sought-after executive coach, an author, and writer and motivational speaker. He is also the author of Sharpening China’s Talent, published in June 2015. He has over 35 years of business experience, thirteen of which are years spent in dealings with companies in China. He has held positions in well-known Fortune 500 firms in Banking, Finance, Manufacturing, Telecommunications, Marketing, and Training and Development.

His experience in dealing with international companies has given him a global perspective when dealing with employee relations. His coaching system is built on the foundation that relationship and expertise power creates more influence on an individual than role power. His keen observation and understanding of behaviors helped him create programs tailored to maximize people’s learning styles, resulting in the desired results within the organization.

Jerel Bonner has also shared his experience and expertise through speaking engagements. He has been a resource speaker for different conferences like TEDxHULT Shanghai, European Union Chamber of Commerce China, Am-Cham Shanghai, and the Asian Organizational Development Network in Nanjing, China.

Jerel is an alumnus of the University of North Carolina at Chapel Hill, Central Piedmont Community College, and Duke University. He is also the author of Sharpening China’s Talent, published in June 2015.

Connect with Jerel on LinkedIn


See what professionals have been saying about Jerel’s previous sessions:

” This is a well-organized course quite suitable to people like myself as a small business owner and are keen to promote our service through digital marketing. Have learned more than what I expected, and Jerel has definitely reshaped my view toward LinkedIn with his coaching. I highly recommend this service!” — Gary Qu, General Manager, Principal Consultant at Royal Red Robe Co., Ltd., Shanghai, China

“The Chicago China Club (CCC) enjoyed a very interesting and insightful presentation about the creative ways LinkedIn can be used to develop online business and personal branding. Jerel exhibits the highest level of professional presentation skills, and we heartily recommend his programs!” — George Felbinger, Founder, and Chairman at Chicago China Club, Shanghai, China

“Jerel delivered this program to our entire marketing and sales team. They became more aware of the power of LinkedIn. We learned how to professionally approach new contacts and then how to share the important industry news with them afterwards to keep the relationships active. We also learned a secret way to contact them when we do not have their email addresses. Overall my team now understands how to use LinkedIn.” — Arthur Lok, Project Director at China Institute for Innovation

Details about this workshop:

Date: May 26, 2016
From 9 AM to 11:00 AM
Location: Shanghai Xintiandi

Price: 280 RMB (Early Bird Rate very limited) / 350 RM (On-site Registration)

Email: info@nextstep-workshops.com

Visit us on the Web: www.nextstep-workshops.com


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