Finding Your Brand Identity: A Structured Workshop to Assess Your Brand Character by Rob Han from Purple Spread.

Friday, January 29, 2016, from 8.30 am to 12.30 pm

“Nobody cares about what you’re selling, but they do care about why you do it” – Rob Han

In this workshop, you’ll learn how to communicate your brand swiftly and cut through the noisy marketplace. You’ll build a clear brand character and walk away with the ability to connect with your customers quickly and deeply.

Let Rob Han, one of the co-founders of Purple Spread, show you how perception and branding can influence the success of your business, and how you can create a deeper connection between you, your product and your customers in this workshop.

You will be learning

  1. How to clearly define your brand’s character, its tone, and personality
  2. How awesome storytelling can enhance customer experience
  3. How to connect effectively to your target market through branding
  4. How you can increase sales and customer loyalty by allowing people to get to know more about your brand

About Rob

Rob HAN from Purple Spread

Rob was born in Australia into the family business; paying employees and dealing with customer complaints was his version of after school activities. After cutting his teeth in business there, Rob went on to become the brand creative director for a luxury fashion label where he merged design, marketing, and visual merchandising to communicate the brand across 70 locations around China. He’s obsessed with taking different fields, like visual design and data analysis, and interweaving them together.

Rob is the Founder at Chirpary, Partner at Purple Spread and consultant for award-winning communication agencies, he is an expert at branding, storytelling, and communications.

He loves helping makers, designers, and creators launch and grows their customer base.

Connect with Rob:

Detail about this workshop

Friday, January 29th, 2016

From 8.30 am to 12.30 pm

Location: TBC (Shanghai Downtown Area)

Price: 450 RMB / pers (Early Bird) or 750 RMB / pers (At the door)

(Including beverages and snacks)

For payment with Paypal go to



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