As brands, our marketing strategies must always be data driven and up to date.

It all starts with an understanding of our target market and their needs. That’s why there is a need for us to keep track of our marketing efforts and make sure that the results are in line with our goals.

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This week on Five Tips Tuesday, we focus on keeping track of our marketing strategies.

Get doable tips on how to fund your business idea. Learn how to do marketing from the superheroes.

See how your response can affect your business. Know more about the generations and how they behave on social media.

Learn why you need to reach out to your skeptics.

So let’s go…

1. Article

Most business ideas never see the light of day because of lack of funding. While there are other means to get the funds you need to start your business idea, finding the right kind of investors will make the difference

Here’s an article from Entrepreneur.com which gives you a guideline to getting funds for your idea. Get tips on how to attract investors. Learn why you need to have an airtight business plan. And see why you need to underpromise and overdeliver.

Check it out here. 

2. Marketing Tips 

What makes Marvel so awesome?

Sure they’ve got Iron Man, Captain America, The Incredible Hulk and the rest of the Avengers. But did you know that brands also tap into Marvel for their marketing needs?

Marvel Studios has a powerhouse of writers behind the storylines we know and love, and they’ve also gotten their hands into native advertising.

See why brands like Visa and the Western Union chose to work with the Marvel Universe in creating promotions in this article from Fast Company. 

3. Blog 

All of us have made mistakes in the past. While these errors may affect our desired results, it’s how we respond to these mistakes that make the difference.

Seth Goden posts this question in his latest blog post. When trouble comes, how do you respond? 

4. Infographic

Need a better understanding of your target market?

Blogger Irfan Ahmad of Digital Information World created two infographics to help us do just that. These provide us valuable information on how different generations behave on social media.

Part 1 discusses the behaviors of Millenials and Generation Z. It talks about which social media platforms they are in and how they respond to marketing strategies.

Part 2 focuses on Baby Boomers and Generation X, and how they respond to social media platforms.

Click on the links to find out more.

5. Book

Most marketers go for the ideal customers, the ones with identified needs.

These are customers who are already buying our products. They are eager to let us know what they think. These are the ones who fill out surveys and give us all the information to improve our products.

But recent studies show that we should be aiming at the skeptics.

Brent Adamson, author of The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, talks about why we need to change our game and target those difficult customers if we want to convert. 

Get yours on Amazon here. 

Got more to add to our list? Let us know what you think!

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Herlene Somook is a creative entrepreneur and freelance writer based in Manila, Philippines. A graduate of AB Psychology, she was a Kumon Reading teacher for five years before jumping ship to the Business Process Outsourcing Industry, where she gained experience in Inbound Sales, Technical Support, Outbound Services, Lead Generation and Marketing. Today, she spends her time as the Head Writer and Content Strategist for NextStep Hub. She loves reading bedtime stories to her toddler son.