The battle in the digital marketing field is intensifying each day. Brands are using new strategies and tactics, but there’s one weapon that no one wants to give up – SEO copywriting.
SEO copywriting goes beyond writing content. It hits two birds with one stone. It captures the attention of the audience while improving the content’s visibility in search engines.
A great SEO copywriter can be an organization’s ultimate secret weapon. And for six years, that’s what Liberty Baldovino has been to her local and foreign clients.
Liberty is a professional writer, editor, SEO copywriter, blogger, and VA. She’s currently the editor of a Detroit-based car wash franchise and a California-based health and wellness business.
She’s also the great mind behind “The Youthful Granny VA”, a website that aims to inspire and help people, especially those over 50.
Because of her vision, talent, and radiant vibe, she became an inspiration to many Filipino freelancers. In fact, she was featured in the August 2017 issue of Good Housekeeping magazine.
Check out our interview with the vibrant, talented, and Youthful Granny, Liberty Baldovino.
Q: Can you tell us more about what you do as a freelancer?
I am an SEO Copywriter doing VA tasks on the side. I also provide tips and tricks to fellow freelancers through my website, The Youthful Granny VA, FB pages and groups.
Q: What made you decide to go into freelancing, and was it something you wanted to do?
I decided to take the freelancing route due to financial reasons. My pay as a teacher and income from my husband’s small business was not enough to support three children who were then attending school.
And yes, it was something I really wanted to do. I got tired of commuting, of the limitations of my teaching post, of not being able to provide for our children better. Freelancing was my way out of all that chaos.
Q: What do you love most about freelancing?
The flexibility. You can take as many jobs as you want and earn as much as you please from the comfort of your own home. Freelancing has given me the opportunity to spend more time with my kids and grandkids. That’s something I wasn’t able to do when my kids were still growing up.
Q: What is the biggest challenge you faced as a freelancer? How did you overcome it?
Learning new skills. I was overwhelmed with all the available information on the web! And for the 46-year-old me back then, it was like drowning in deep, murky waters. I didn’t know which sites to trust or which information was accurate.
I overcame it by my willingness to learn. I was determined to make it because I knew my capabilities. And of course, I got by with a little help from my friends!
Q: What do you think is your best trait that contributed largely to your success?
Hunger and fear. I was hungry literally and figuratively!
I wanted to learn so much because I knew freelancing was my only way out of poverty. I was afraid too – afraid that if I will not push myself beyond my limits, if I will not move out of my comfort zone, my family and I will remain poor forever.
Q: What do you think is the biggest challenge in the freelancing industry in the Philippines? How do you think we can resolve this challenge?
I must say the biggest challenge is the internet connection.
Q: What book greatly influenced your freelancing career?
I have a lot of books, but the one that really influenced my career is The Art of Work by Jeff Goins.
Q: What do you think makes Filipinos great as freelancers?
We are resilient, adaptable, resourceful, and more!
Q: What piece of advice can you give to aspiring freelancers, especially to those who are struggling to get a gig?
Never give up. It pays to stick around, whatever it takes. Your journey won’t be easy, but if you stay on the right track – love your work, give value to others, enhance your strengths and improve on your weaknesses. That awesome gig will be yours in time.
You can connect with Liberty through LinkedIn or shoot her an email at firstname.lastname@example.org. You can also visit her website, The Youthful Granny VA.
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