Social media marketing has become an effective strategy connect with their audiences. Today, entrepreneurs and businesses alike are investing on social media management to help them build a credible presence online.

Learning the basics of social media marketing can be a daunting task. So we came up with a simple cheat sheet to help you get a head start.

social media marketing

Social Media Platforms You Need to Know About

Facebook

Facebook remains the most popular social media platform. It boasts 1.9 billion unique monthly users worldwide, and most of its users are 18-49 years old.

social media marketing Facebook

This platform offers versatility for your brand. It has an option for setting up a page, which you can use as a replacement for a website. You can also create a Facebook group to connect with people who has the same interests as you or your brand.

Twitter

Twitter is the second-most recognized social media site, but only fourth in usage. It has 317 million monthly users, though 53 % of them never post any updates. Twitter is the best place to communicate with millennials, for most of the users are 18-29 years old.

social media marketing twitter

It works best for live updates, or the most recent news and development. It’s also a great way to hunt for curated content that you can share to your followers.

Instagram

Instagram is the fastest growing social media network. 600 million people use this site every month, and 53% of them follow brands. According to recent stats, the customer engagement rate in Instagram is higher compared to Facebook and Twitter. Like Twitter, Instagram is also the home of Millennials. Most of their users are under the age of 35.

It’s also very visual. Here, marketers use images to attract, educate and even sell to their followers.

YouTube

Around 2 million videos are being viewed on YouTube per minute. There’s no wonder why it became the hub of brand stories and ad campaigns. 55% of its 1 billion users are male.

This platform suits video marketing. You can upload video content which contains more information about your products and services. It’s also the great place to post tutorial videos . By sharing helpful how-to videos, viewers will see your company as an expert on a certain topic.

Pinterest

In the past year, Pinterest skyrocketed its way to the third spot as most popular social media site. The users are usually 18-64 years old, and 45% of them are females.

social media marketing pinterest

It’s ideal for posting eye-catching images and rich content. With the help of Pinterest boards, promoting a brand or product is easier. You can drive your followers to your online store or blog by including links on your Pins.

LinkedIn

LinkedIn is the oldest platform in the list. Many of its users are 35 years old and older. 45% of them have an income of $75k or more. LinkedIn users are less likely to use other social media networks.

Here, you can connect with professionals by publishing relevant content. You can also post images, YouTube videos, and SlideShare presentations. They also answer questions and address pain points.

Snapchat

Another platform where millennials rule. 30% of teenagers today rank Snapchat as the most important social media tool.

social media marketing snapchat

Since this site is not overcrowded, the engagement level is higher than other platforms. Big brands use Snapchat for influencer marketing. They partner with tv shows or ask influencers to take over their Snapchat account. For example, when Pharell worked with Adidas, the brand let the rapper use their account to post snaps on their behalf.

Tools and apps for social media managers

There are loads of available tools that can make social media management easier. Here are some of the must-have tools.

social media marketing - tools1. Hootsuite – Enables you to post, track, and grow your brand on different social media platforms. It helps you review what your audience say about your products, services, and brand. Because of this, you can optimize your content to make sure it suits your followers.

2. SproutSocial – . With the help of their features, you can connect with your audience to resolve issues and create brand advocates.

3. Crowdbooster – Gives you important analytics for your social media profiles such as the number of likes, comments, shares, retweets, and replies. This app gives you an insight on the best time to post your content on social media.

4. Tailwind – The official partner for Pinterest marketing. If your brand is on Pinterest, this app is best for you. It lets you schedule pins and gives you a detailed report for your published content’s effectiveness. You can use this for Instagram, too.

5. Tweetdeck – Great for getting new leads on Twitter. By using Tweetdeck, you can search and track events, topics, and hashtags. Managing many accounts and posting updates is also possible in this app.

6. Buffer – The pioneer of social media publishing. It allows you to schedule content across social media sites without having to post them one by one. It covers all social media networks except Instagram.

Tips for new social media managers

Being an awesome social media manager doesn’t happen overnight. Here are some tips that can help you become a better one.

social media marketing tips1. Know your audience profile. The more you know your audience, the easier it’ll be to connect with them.

2. Invest in social media marketing tools. If you can’t afford them yet, check out free online tools that are also as effective.

3. Analyze past contents to improve your posts. Check the top-performing content. Doing this will give you a deep insight about what your audience likes to see often.

4. Every social media platform requires a different approach and type of content. Because of this, creating a plan for each social media channel is a must. Take note of the content that works best on every site. Don’t forget to determine the best time to post on every social media site.

5. Post consistently. Your followers are likely following hundreds of other people or pages. If you don’t post new content regularly, your audience will forget you.

6. Learn the power of hashtags. When used right, hashtags can boost your brand. Remember to use a simple and easy to remember hashtag.

7. Build a Facebook page that will delight your audience. Post useful content that will educate, entertain and inspire them.

8. Learn where your target audience hangs out. It’s wiser to exert your efforts on one platform instead of spreading yourself too thin.

9. Keep up to date with trends and adapting to them will help in attracting audiences. A great example of this trend is asking your followers to share or tag their friends in a post. This helps share your message and also extends your reach to larger audiences.

10. Take part in community discussions. You’ll also have the chance to connect with your supporters. Share your thoughts and also get ideas from experts and influencers in the groups.

11. If there are no existing communities for your field, don’t be afraid to build one.

12. Interact. Don’t be that page that only posts links and pictures every day. Engage with your followers. If they have concerns or feedback, make sure to answer them as soon as possible.

13. Watch your competitors. Take note of the content they post, how often they post, and who’s following them. This will give you an idea of what the audience wants to see in their feeds.

Build your brand’s voice, reach out to your market, and create a strong online presence through online marketing!

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Herlene Somook is a creative entrepreneur and freelance writer based in Manila, Philippines. A graduate of AB Psychology, she was a Kumon Reading teacher for five years before jumping ship to the Business Process Outsourcing Industry, where she gained experience in Inbound Sales, Technical Support, Outbound Services, Lead Generation and Marketing. Today, she spends her time as the Head Writer and Content Strategist for NextStep Hub. She loves reading bedtime stories to her toddler son.