WeChat is a free, social messaging app developed by Tencent first released in 2011 as a way for micro-messaging. As of 2016, WeChat officially has 1.1 Billion registered users and has raised $1.5 Billion on year profit.
While Facebook rules social media in the international scene, it pales in comparison to Wechat. With features such as free video calls, group chat, shake functions and payment functions, WeChat can be considered as a super app.
If you are a brand who is trying to get into the business scene in China, there is no better way than accessing it through WeChat. But before you do, check out some facts and figures that you need to know about WeChat.
At NextStep, we have come up with solutions to help you connect to the Chinese community through WeChat. We offer services such as content creation and translation, as well as content management to help establish your own community in China.
Talk to you soon!